Wildfire

The Hide

CONCEPT CREATION, Brand Design, Interior Design, DIGITAL INTEGRATION

When it came to designing a flexible space located at the heart of Bristol Zoo Gardens, we couldn’t hide away and jumped feet first to create an environment that would entertain every visitor through each of the day parts.

IDENTIFY
When explorers want to observe animals in the wild, they often use a apparatus to camouflage their presence from the creature within their natural habitat. This is called a Hide.
IDENTIFY
When explorers want to observe animals in the wild, they often use a apparatus to camouflage their presence from the creature within their natural habitat. This is called a Hide.
DESIGN
We constructed a central Hide to form the focus of the space – surrounded by four themed zones that had integrated augmented reality to engage and educate.
EXECUTE
Having developed the name, interior design and food direction, we progressed to design and build, delivering a scheme that honoured the buildings Grade II listing.
ANALYSE
Following on from the successful delivery of the project, Q+A sessions identified the need for further interactive, educational technology which has now been installed to improve the overall guest experience.