The East Wing
CONCEPT CREATION, GUEST JOURNEY, Brand Design, Interior Design, Interior design management
Private members club rugby aligned offer with multpile zones of experience to deliver the height of hospitality at the RFU ‘Home of Rugby’ Twickenham Stadium East Stand extension.
Having completed planning and design of the lower levels of the stand, we identified the need for a premium tier offer for the discerning rugby guest.
Our overarching concept called for an offer that would be the pinnacle of hospitality. The East Wing as it was aptly named delivered a private members club environment but without any of the fuss.
Having masterplanned, designed both the brand and interior and F&B concepts we progressed to working drawings from which the contractor could build whilst we fully project managed delivery.
Twelve months after delivery, uptake of hospitality specific packages for match days has increased by a significant amount resulting in discussions to upgrade the remaining facilities within the stadium.