Paxton's Pie House
Masterplanning, CONCEPT CREATION, Brand Design, Interior design, F&B CONSULTANCY
When it comes to football, there is one food offer synonymous with the grass roots game – a good quality pie. A matchday ritual and ideal for supporters in busy concourses, we wanted to elevate this traditional fans favourite whilst adding a creative spin that would make it truly ownable by Spurs.
Researching the history of the area surrounding the stadium unveiled many facts and none more than the local food and drink scene from days gone. A staple of the old East End – Pie & Mash was the perfect solution for a traditional hand held offer.
The unique vintage Pie & Mash shop interiors were chosen to influence the look & feel of Paxtons. Vintage metro tiles, Carrara marble surfaces, stippled glass and sign writing combine to deliver an authentic look.
Having created the name, interior direction and menu influence, the concept was adopted and taken forward into the new stadium for inclusion in this ground breaking development.