Wildfire

The Bootlegger

SITE ANALYSIS, CONCEPT CREATION, Brand Design, Interior Design, STORYTELLING/PROPPING

From 1920 to 1933, the sale of alcohol was banned in the U.S. The beginning of prohibition led to many underground drinking dens being established – hidden away from authorities with access granted by invitation and password. Our brief was to create an authentic modern day version but equally secret!

51° 30’ 43’’ | 0° 4’ 59’’

IDENTIFY
We quickly identified a suitable location next to a cobler with a non-descript entrance. Once down the entrance stairs, an underground speak easy would soon be realised with location co-ordinates only for reference and identification.

DESIGN
Through our research it was soon apparent that the original speak easy was thrown together very quickly, made from an eclectic mix of furniture, finishes, glass ware – whatever was at hand
overnight.
EXECUTE
We worked closely with the design and build team to deliver our interior vision. Reclaimed materials were sourced to deliver an authentic space that would showcase the eclectic artwork and memorabilia.
ANALYSE
The results of this project have delivered beyond wildest expectations. now ranked in the Top 50 cocktail bars in the world, Bootlegger has set a president for future rollouts.