The Gate Chophouse

CONCEPT CREATION, GUEST JOURNEY, Brand Design, Interior Design, Interior design management

Utilising our creative foundation of the ‘Home of Rugby’, for the new East Stand development, we developed a family of highstreet level hospitality offers – a benchmark in global Rugby Stadia. The first of which is The Gate – a stunning Chophouse where guests can have things their way and not be shackled by the traditional way of offering matchday hospitality.

We commenced the project by conducting a number of research workshops with the relevant stakeholders to determine the desired deliverables for the project – four for hospitality and two for debenture holders.

Utilising the outcomes from our ‘Identify’ workshops, it was apparent that a collection of hospitality spaces,each linked by an overarching rugby theme was required to provide guest-centric environments.


Having identified the right mix of hospitality offers and designed the environments to deliver rugby aligned offers, we proceeded to work with the contractors to deliver the finished products.
Twelve months after delivery, uptake of hospitality-specific packages for match days has increased by a significant amount resulting in discussions to upgrade the remaining facilities within the stadium.