The Tunnel Club
COMMERCIAL ANALYSIS, GUEST JOURNEY, Brand Identity, Interior Design, SALES & Marketing
A first for European sports hospitality, we created distinctly different dining experiences across two floors – a place where only the privileged few can have access.
Contemporary luxury was the goal for this hospitality offer. Glass, marble, leather and plush velvet decorate the space while ground and pitch level were linked by a fine bronze line detail representing the brand identity.
Following the interior design and brand sign-off, we produced working construction drawings for the build contractors to follow with our guidance as project managers to ensure delivery on time and on budget.
Pre-launch sales exceeded expectations with an 85% uptake following mobile marketing and sales tour across Europe and the Middle East utilising VR tours of the space so potential members could experience the space.