Masterplanning, CONCEPT CREATION, Brand Design, Interior Design, DIGITAL INTEGRATION
Integrated Smart Home Technology, whilst fully adopted throughout the U.S. and Europe – is an emerging and little understood market in KSA. Our objective was to combine both a consultative and educational approach, allowing consumers to explore the practical benefits of these new products within the store environment.
Ultimately we wanted to raise consumer awareness around Smart Home Technologies – something lacking through market research. This would enable eXtra Electronics to be the market leaders in this fast growing sector.
We developed and created the complete creative direction around the Home Icon which combines to form the ‘T’ of Smart. Information graphics, POS and the physical structure of the instore display combine to create a compelling new brand.
Following the interior design and brand sign-off, we produced working construction drawings for the build contractors to follow with our guidance as project managers to ensure delivery on time and on budget.