Peugeot 208 GTi

Art Direction, Photography, Location Planning, Story Boarding, Model Sourcing, Brochure Design, Print + Production

The launch of a new car requires a unique, specific set of skills to deliver the perfect marketing materials. That is exactly what happened with Peugeot and the launch of their new 208 GTi model. From photoshoot location planning to sourcing models and storyboarding to art direction culminated in the delivery of a library of images that could be utilised for a wide range of marketing needs from brochures to websites to social media.

Every element of the new 208GTi had to be considered, from its badge to the in car experience, for this photo shoot to ensure every detail was covered for the globally accessible photo library. Only by undergoing this process could we ensure that every marketing opportunity had the right mix of visual sales material.