37 Soho Square

Story Origination, Brand Identity, Marketing Campaign Collateral, Website Design + Build, Social Media Campaign, Propping, Model Provision, Art Direction, Print Production

Originally a fashionable district for the aristocracy, Soho has been one of the main entertainment districts in the capital since the 19th century. Developed from farmland by Henry VIII in 1536, it became a royal park and later, a parish In the late 17th century, when buildings started to be developed for the upper classes, including the laying out of Soho Square itself.

With an eclectic mix of distinguished history and the modern-day hedonistic nature of Soho, Wildfire were enthused to create a clever, contemporary campaign built on an area that is so hip, so chique and oh so sexy. So why not dive in…