The Meeting room

Name Origination, Brand Identity Development, Guest Touchpoints, Interior Design Direction

We were asked to develop the name, identity and interior communications for this private box situated in the main Grandstand at the legendary Ascot Race Course.

The space was to be utilised for business gatherings and meetings by our friends at Sodexo Life and needed to showcase their companies core business offerings.

Race Meeting/Business Meeting – a creative course we could not ignore.

Colourful racing silks worn by jockey’s were the inspiration for the visual Look + Feel – bright foods were cleverly integrated into the unique patterns of riders outfits to perfectly link Sodexo’s core business with the exclusive location.