Wildfire

Expo 2020 Dubai

CONCEPT CREATION, GUEST JOURNEY, Brand Design, Interior Design, Interior design management

Our vision for the Expo 2020 Dubai Foodhalls was to create more than just places where guests simply eat. We wanted to develop a destination for expression, for sharing knowledge and good times with friends – not forgetting, those special moments of discovery. 

IDENTIFY
We commenced the project by conducting a number of research workshops with the project stakeholders, which allowed us to create four completely unique experiences – each one developed with a particular audience in mind.

DESIGN
We developed four completely unique foodhalls concepts for Expo 2020 Dubai. From the super premium ‘Signature Stars’ foodhall, aimed at the discerning traveller – to the edgy ‘Urban Block‘, specially created for young socials looking for an experience. Each environment will be sure to surprise and delight at every turn.

EXECUTE
With the construction of these well underway, we are sure the foodhalls will be a hive of activity during Expo 2020 Dubai and we can’t wait to see guests reactions – watch this space!