Wildfire

EDUCATION CITY

Masterplanning, BRAND STRATEGY, Brand Design, CAMPAIGN CREATION

Our objective was to establish Education City as one of the top 5 visitor destinations in Doha by 2022. Our strategy and brand campaign effectively communicates to each key audience segment – driving footfall and putting E/City firmly on the map. 

IDENTIFY
We identified seven key verticals within the Education City proposition. Each requiring specifically developed messaging to engage each group effectively. A new naming strategy and brand positioning would enable that engagement, supported by our new communication platform.

DESIGN
We evolved the existing Education City identity into a new E/City brand – supported by a new over-arching campaign; ‘Explore Yourself’. The new campaign and visual language, linked each vertical together and allowed a consistent and engaging communication platform across the campus and beyond.