Wildfire

WILDFIRE LONDON

From Liverpool to Lisbon, Dublin to Dubai we work with some of the biggest brands from retail to sport, delivering outstanding hospitality environments that put audiences and guests at the core. 

It is an audience focus that led to the development of a different working practice. No matter which project or sector, a unique combination of stages that can be bought singularly or as a package to suit. We call this:

'BRINGING IDEAS TO LIFE'

Everything we do is built around the Big Idea. It is this design ethos that led us to literally put the ‘Idea’ at the centre of our working process.

To be truly effective we dissected ‘Idea’ into its component parts of Identify, Design, Execute and Analyse. It is the combination of these stages that ensure we deliver a successful project that puts both the guest and the stakeholder at its heart.

STAGE 1.0: IDENTIFY

Forming a clear understanding of audience behaviour, market and the venue to identify how to maximise the commercial opportunity available.
  • Market Research
  • Audience Insight
  • Client/Audience Workshops
  • Commercial Analysis
  • Product Hierarchy (tiering)
  • Audience Segmentation
  • Site Analysis
  • Data Analysis
  • Consultancy

STAGE 2.0: DESIGN

A re-imagined plan or design strategy that maximises the space, considers the guest/audience journey and delivers the optimum product range.
  • The Big Idea
  • Masterplanning
  • Guest Journey
  • Concept creation
  • Service Strategy
  • Interior Design
  • Brand Design
  • Food & Beverage Consultancy
  • Digital/Technology Integration

STAGE 3.0: EXECUTE

Overseeing the delivery of a unique venue or product that engages with guests, creates talkability and delivers an effective response to the target audience needs.
  • Sales & Marketing
  • Virtual Reality & CGI'S
  • Interior Desaign Management
  • Brand Management
  • Operational Consultancy
  • Story Telling/propping
  • Brand Sponsorship/Partners
  • Concept Roll-out
  • Digital/Technology Fulfilment

STAGE 4.0: ANALYSE

The examination of post-delivery results that relate to the performance of a project. Identifying improvements, if required and financial performance for stakeholders.
  • Tangible Results
  • Post Delivery Appraisal
  • Recommendations for change
  • Audience Workshops
  • Marketing And Promotion
  • Brand Guidelines

Who We've Helped