METHOD
From Liverpool to Lisbon, Dublin to Dubai, Wildfire work with some of the biggest names in hospitality, living, leisure, sport and retail to deliver outstanding destinations that place guests, audiences, fans and customers at the core.
It is this user centric approach that led us to develop an exclusive working practice – whatever the project or sector, we consistently utilise a unique combination of four stages that are implemented singularly or as a package to suit.
This unique working method allowed Wildfire to assemble a cohesive group of creatives drawn from the specialisms of strategy, brand and environment and unite in the singular belief of:
'THE POWER OF IDEAS'
United by the power of ideas, we have placed it at the centre of our working process, dissecting ‘idea’ into the component parts of Identify, Design, Execute and Analyse. The combination of these segments ensure we make exceptional destinations that are both memorable and successful.
STAGE 1.0: IDENTIFY
Forming a clear understanding of user behaviour, market or venue to determine how to maximise the commercial opportunity.
- Market Research
- Audience Insight
- Client/Audience Workshops
- Commercial Analysis
- Product Hierarchy (tiering)
- Audience Segmentation
- Site Analysis
- Data Analysis
- Consultancy
STAGE 2.0: DESIGN
A re-imagined strategy, brand or environment that considers the user journey, visual direction, space and optimum product range.
- The Big Idea
- Masterplanning
- Guest Journey
- Concept creation
- Service Strategy
- Interior Design
- Brand Design
- Food & Beverage Consultancy
- Digital/Technology Integration
STAGE 3.0: EXECUTE
Overseeing the delivery of a destination that engages, creates talkability and delivers an effective response to the targeted user.
- MASTERPLAN DELIVERY
- ARCHITECTURAL DESIGN
- INTERIOR DESIGN MANAGEMENT
- Brand Management
- Operational Consultancy
- PROJECT MANAGEMENT
- Brand Sponsorship/Partners
- DIGITAL/TECHNOLOGY FULFILMENT
- MOBILISATION
STAGE 4.0: ANALYSE
Post-delivery examination of a destination. Identifying and implementing improvements and financial performance studies.
- COMMERCIAL PERFORMANCE
- DATA ANALYSIS
- CONTINUAL EVOLUTION
- GUEST FEEDBACK ANALYSIS
- POST-DELIVERY APPRAISAL
- LONG-TERM STRATEGIC GUIDANCE
- LEGACY ENGAGEMENT
- RETURN ON INVESTMENT
- NEXT GENERATION PROGRAMMING
Who We've Helped
