The Bootlegger

Brand, Interior Design, Strategy and Experience

The team behind The Bootlegger had this wonderful location not far from London’s Leadenhall Market. With its unprepossessing entrance, squirrelled away between a dry cleaners and a restaurant, and atmospheric basement, it lended itself perfectly to a speakeasy – the illegal establishments that came to prominence in 1920s America to beat prohibition.

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The Story

A name derived from the suppliers of illicit drinking dens, bootleggers helped speakeasies thrive under the camouflage of everyday facades, concealed entrances, disguised doorways and secret passwords.

We restored the building back to its former glory – making the most of its original features and materials – importing an authentic period floor to stay true to the concept. We didn’t want to create a Disney pastiche but scoured reclamation sites for vintage pieces to dress the space properly. Small details, hidden typography revealing secret messages, and classic portraits of the various players of the period all combine to provide a subtle nod and provide the backdrop to an opulent den, dedicated to drinking.

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Don’t be perturbed by the lack of signage. Head down the unexpected stairwell and you’ll find a basement bar. Exposed brick walls are adorned with archive photographs, dimly lit by copper pendant lamps and candles — it’s clear that they haven’t scrimped on authentic details.

TimeOut London.