Dubai is the latest evolution of the Tom’s Kitchen concept. Rather than take a single idea and shoehorn it into other locations, Tom’s Deli takes an intelligent approach to build a concept that works intuitively with its intended environment, location and audience.
Taking the lead on the project, Wildfire London developed the brand, experience and interiors, with collaborative input from Forward Associates. It is bold and startling in its intent to create something memorable. An ever-changing lighting installation, featuring 1,500 acrylic candy canes, hangs from the ceiling. Bespoke illustrations on the wall, created by long-term friend of Wildfire, Clunkydoodles help bring the menu to life and create a truly mesmerising environment.