37 Soho Square
Originally a fashionable district for the aristocracy, Soho has been one of the main entertainment districts in the capital since the 19th century. Developed from farmland by Henry VIII in 1536, it became a royal park and later, a parish in the late 17th century, when buildings started to be developed for the upper classes, including the laying out of Soho Square.

Client: EA Shaw

Sectors: Brand, Living

Services: Brand Strategy