Services — Wildfire London

We develop extensive strategies that build loyalty. We create brands and integrated experiences, that keep people coming back, establishing destinations that drive positive commercial value.

Brand Strategy

From global blue chips to market-leading leisure destinations, we have developed some of the most effective brand strategies globally. Our strategic approach is highly human-centric — looking at everything from global shifts to local social attitudes — enabling us to meaningfully connect with all possible audiences. This foundational work ensures the brand ecosystem we develop is highly effective.

Market Analysis & Research
Brand Audits & Workshops
Customer Segmentation
Brand Positioning
Brand Proposition
Naming & Verbal Identity
Visual Identity
Brand Guidelines
Brand Mobilisation

Guest Experience Strategy

Forecasting market trends, analysing data, and defining guest personas — alongside understanding what guests want — enables us to develop truly world-class guest experiences. From Premier League stadia to iconic international leisure destinations — we are experts in inventing and reinventing immersive guest experiences that resonate with every audience.

Market & Data Analysis
Focus Groups
Trend Analysis
Guest Personas
Guest Journey
Guest Experience Mapping
Guest Experience Design
Implementation
Measurement & Monitoring

Venue Strategy

We partner with venues to create unforgettable guest experiences, underpinned by a holistic venue strategy. Whether it's a new stadium, luxury hotel, or simply a cocktail bar. By using a consistent strategic foundation, we can build world-class destinations where people love to socialise, stay, work, and shop. This approach not only drives commercial returns, but keeps people coming back time and again.