Pummaro

Pummaro

Pummaro is an Italian experience with an accent on the authentic. Homely, passed-down pasta recipes to thin, crispy, slow-rise sourdough pizza, this is a brand to shine a little slice of Naples onto the concourse at ExCel.

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The Story

Pummaro rejects the pastiche in favour of something that feels authentically Neapolitan. Pummaro is a colloquial word, used in the south of Italy, for the much-imitated tomato sauce that forms the basis of our pasta and pizza dishes.

The simple and clean branding reflects the contemporary setting, with the added twist of a splash of tomato denoting the homemade and the natural. The quality of the ingredients is further connected via the other touchpoints – all of which showcase the names of Italian and English varieties of tomatoes.

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From its Neapolitan roots to its fresh look and feel, Pummaro sets exactly the right tone. A perfect balance between the authentic and the contemporary.

Roy Westwood.