Riverside Stand
A bit of all white! Wildfire created the venue strategy, masterplan, brands and experiences for the new Riverside Stand located on the River Thames. With a range of guest experiences, best-in-class and state-of-the-art hospitality lounges for both non- and matchdays, we took inspiration from the unique location.

Client: Fulham F.C.

Sectors: Brand, Hospitality, Leisure

Services: Brand Strategy, Hospitality Strategy, Guest Experience, Architectural Design, F&B Consultancy, Commercial Strategy