Star of Ascot
Develop the strategy to deliver a world-class venue to attract high-net-worth guests in search of the ultimate race-day experience. The jewel in the Ascot crown, setting a new benchmark within horse racing and global sports, driving revenue as an exclusive, top-tier product.

Client: Ascot Racecource

Sectors: Brand, Hospitality, Leisure

Services: Brand Strategy, Hospitality Strategy, Guest Experience, Architectural Design, F&B Consultancy, Commercial Strategy