The Bootlegger
From 1920 to 1933, the sale of alcohol was banned in the U.S. The beginning of prohibition led to many underground drinking dens being established. Our brief – to create a contemporary version. We quickly identified a suitable ‘hidden’ location next to a cobbler with geo location co-ordinates the only reference and identification. A non-descript entrance revealed a stairway descending to an authentic speakeasy.
Client: Privately Owned
Sectors: Brand, Hospitality, Leisure
Services: Brand Strategy, Hospitality Strategy, Guest Experience, Architectural Design, F&B Consultancy, Commercial Strategy