The East Stand
Our strategy was to create the true ‘Home of Rugby’ within the new East Stand development at Twickenham Stadium. A family of rugby aligned, high-street level hospitality offers masterplanned, designed and enabled across seven vast levels. The result was best-in-class on completion to the plaudits of the RFU and England Rugby.

Client: Twickenham Stadium

Sectors: Brand, Sport, Hospitality

Services: Brand Strategy, Hospitality Strategy, Guest Experience, Architectural Design, F&B Consultancy, Commercial Strategy