The Flag
The Grade II listed Johnny Haynes Stand on Stevenage Road is one of the finest remaining examples of Archibald Leitch sport ground architect. The challenge – to develop the strategy and masterplan the conversion of the former press/staffing room into a one-of-a-kind, fan aligned real ale bar, showcasing key events from the clubs’ history. A space that tells the story of London’s original.

Client: Fulham F.C.

Sectors: Brand, Sport, Hospitality

Services: Brand Strategy, Hospitality Strategy, Guest Experience, Architectural Design, F&B Consultancy, Commercial Strategy