A collective of strategists, brand experts and destination designers, we are firebrands fuelled by innovation, who spark ideas and ignite experiences that blaze a trail. We bring the fire. We are Wildfire.

Colin Green
CEO + Founder

Colin is an experienced commercially driven strategist, with a career spanning over 25 years. Leading from the front, he has worked across numerous high-profile, award winning sport, leisure and hospitality projects across the UK, EMEA, USA and Asia.

Key Projects
Expo 2020 Dubai: Guest Experience Strategy
The Championships, Wimbledon: Brand & Positioning Strategy
OCP Group: Brand & Positioning Strategy

David Mason
Executive Creative Director

For the past 25 years, David has worked across multiple sectors and has been responsible for developing successful strategies and brands across a global client base. David’s passion is idea-led design. An energetic hands-on approach, allows him to encourage design teams to push creative boundaries.

Key Projects
Amazon: Positioning Strategy
BMW: Global Brand Strategy
British Airways: Brand Transformation

Luke Trickett
Creative Director

Luke has over 20 years’ experience across some of London’s most prestigious design studios — where he had the opportunity to shape a variety of clients including; Air Asia, Nike, Peugeot and Coca-Cola. Luke is passionate about delivering the exceptional to answer any brief.

Key Projects
Investec: Global Brand Strategy
Peugeot: Global Campaign Strategy
Air Asia: Global Campaign Strategy

Tim Theofanou
Guest Experience Director

With an extensive background in hospitality and a passion for culture, brand building and guest experience, Tim brings unrivalled acumen and energy to all projects, with a fresh perspective and dynamic leadership. Committed to disruption, pushing boundaries, elevating innovation and creating unparalleled guest experiences.

Key Projects
Neom: Guest Experience Strategy
Nobu: Culture and Guest Experience Strategy
The Ned: Brand Transformation

Megan Sanders
Client Services Director

With over two decades of global agency experience, Megan is a seasoned Client Services Director with a wealth of strategic direction, financial growth, and stakeholder rapport. Proficient at guiding creative teams to attain organisational goals, commercial objectives and creative excellence.

Key Projects
BA/Qantas: Global Campaign and Brand Strategy
Volkswagon: Regional Brand Strategy + Campaign Delivery
Cadbury: Brand Strategy and Campaign Delivery