Topgolf

Branding, Experience and Interior Design

The popularity of Topgolf led to a wider demographic than was first envisaged visiting the three UK venues. No longer just the preserve of keen golfers, Topgolf wanted to re-imagine their sites to appeal to their new audiences – namely families, young adults and event attendees.

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The Story

This was possible through the creation of distinct zones, including welcoming lounges, vibrant sports bars and classic American diners. Now offering a number of customer experiences – all tied together by a common design language – Topgolf looks and feels every inch the all-purpose leisure destination.

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Wildfire has set the agenda for Topgolf in the UK, delivering a venue experience that fully captures the essence of our brand.

Michael Angelidis.